Korean Drama’s Ten Male Luxury Brand Ambassadors

From Crash Landing on You’s Hyun Bin for Omega to Kim Soo-hyun for Tommy Hilfiger, to Squid Game’s Gong Yoo for the Chanel J12 watch, these are K-top drama’s ten male luxury brand ambassadors.

Seeing this tremendous phenomenon, the world’s most powerful luxury companies have taken notice, hiring South Korea’s brightest stars as brand ambassadors. While K-pop celebrities are often the most popular option for brand ambassadors of well-known luxury houses, these K-drama actors aren’t far behind.

Hyun Bin


The star of Crash Landing on You (2019) was fair assigned the primary Korean minister for Italian mold house Loro Piana. Amidmeet with W Korea, the on-screen character uncovered that he cherished the brand for its immortal quality which he favored humble clothing: “Instead of pieces where the symbol is unmistakable, I prefer ones where the symbol is buried and fundamental things instead of complicated ones.”

Hyun was too assigned Tom Portage Beauty’s, to begin with the Asia-Pacific brand minister in July of the final year, as well as the primary Korean minister for the Swiss extravagance, observing brand Omega a year sometime recently that.

Ji Chang-wook

Did you know that the on-screen character from Backstreet Rookie (2020) and Suspicious Accomplice (2017) was Calvin Klein’s, to begin with Korean around the world demonstrate final year? The celebrity shows up in an arrangement of dark and white photos wearing CK’s casual and formal clothing as a portion of the brand’s 2020 campaign.

Did you know that the on-screen character from Backstreet Rookie (2020) and Suspicious Accomplice (2017) was Calvin Klein’s, to begin with Korean around the world show final year? The celebrity shows up in an arrangement of dark and white photos wearing CK’s casual and formal clothing as a portion of the brand’s 2020 campaign 2017, the 32-year-old on-screen character moreover served as the Asia brand minister for extravagance timepiece Fossil nearby Melody Ji-Hyo.

Kim Soo-Hyun

Kim Soo-Hyun, Korea’s highest-paid performing artist in 2020, requires no presentationConcurring to See, the on-screen charactermoreover known as the “Lord of Commercials,” has struck bargains with 17 businesses and featured in over 30 commercials in 2014.

This year, he was appointed as Tommy Hilfiger’s new ambassador, fronting the brand’s autumn 2021 menswear collection, as well as Swiss watchmaker Mido’s ambassador in Asia.

Park Seo Joon

Concurring to HelloKPop, the Wonders on-screen character was named the primary brand envoy for Montblanc observes in Korea in 2018. He wore the premium timepieces in a select Esquire photo final year and wore them in K-drama marvel Itaewon Course.

Not as it were that, but Stop was too named as the modern Calvin Klein and Skechers brand ministers this year. Agreeing to TMI News, Stop earned $6 million in ads up to for his advertisements in 2018.

Lee Dong-wook

Lee Dong-wook is well-known for he idealized skin, so it’s no wonder that he’s landed high-profile excellence commercials. He was as of late enlisted as La Mer’s male brand minister, and was picked for his “lavish picture” and “since [his] environment suits pleasantly with the brand,” agreeing to KDramaStars.

In 2019, he was the first Korean star to become Chanel’s global ambassador for its first make-up collection for men, Boy de Chanel.

Yoo Ah-in

Born Uhm Hong-sik, the prospective Hellbound on-screen character was named a Burberry brand minister with Gong Hyo-jin final year. He too featured with French design ruler Carla Bruni within the brand’s occasion advertisement “What Is Cherish?” and is famous for his unconventional sense of fashion.

There were rumors final year that Yoo was banished from going to Burberry’s 2020 autumn/winter design appear due to Covid-19, but his officeJoined together Craftsman, rejected the charges, claiming that it was a shared choice not to go. Concurring to Koreaboo, the brand commented, “What sort of multinational brand would not inquire its official agent to come to their occasion?”

Nam Joo-hyuk

Prior to this year, the on-screen character from Start-Up was named the official minister for Dior Magnificence Korea. In his unused position, he will advance Dior things such as make-up, skincare, and fragrance.

Be that as it maythis can be not the actor’s, to begin with collaboration with the Parisian house. In 2019, he was named Dior Men’s Asia representative. Nam’s proficient modeling career started after he won the Best Show competition, and he made his catwalk make a big appearance amid Seoul Mold Week.

Kim Woo-bin

Kim Woo-bin was spotted prior to this year at the “Sound Creator” show in Seoul in conjunction with his arrangement as Jaeger-new LeCoultre’s brand minister. In 2014, he worked as Giordano’s brand envoy nearby his current accomplice Shin Min-ah. In 2022, the match will include in there to begin with K-drama together, Our Blues.

Maturing like great wine, the Squid Diversion performing artist was named the unused confront of Chanel Korea prior to this year, as uncovered in a select picture shoot with Elle Korea. The 42-year-old on-screen character wore the brand’s famous J12 observe all through the picture session.

Gong, in expansion to extravagance, observes, headed La Mer’s campaign final year, driving his admirers into a free for over his youthful appearance.

Jung Woo-sung

Jung Woo-sung started his career as a mold show, so it’s as it were normal that he was named Longines’ Minister of Class in 2018. Agreeing to the brand’s site, Jung’s acclaimed career and work as a UNHCR National Goodwill Minister affected the choice: “The commitment and liberality illustrated by the South Korean craftsman may be a idealize outline of the genuine tastefulness – the style of the heart – so expensive to Longines.” Agreeing to Soompi, the performing artist as of late contributed $85,000 to back Afghan displaced people.



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